The Rude Bwoy Story

Our Award winning Rude Bwoy Spirits brand is the brainchild of Jamaican husband and wife team Leonard Gonsalves (businessman) and Dawn Gonsalves (artist).

With an already successful design and printing business servicing the nightclub and the music industry in Florida, they saw a need for a liquor company that was dedicated to authentically representing our lively Caribbean community and lifestyle. They created a liquor brand using west Indian sugar cane as the base for their spirits (including their sugar cane vodka) to maintain the historical ties to ancient rum manufacturing in the Caribbean. After tweaking recipes for a couple of years the company launched in 2013 and with every competition entered, have won awards – the highest being platinum for coconut rum at the Global Spirits Awards, Las Vegas 2021 (Awarded in 2022).

The name “Rude Bwoy” is slang term from 50’s Jamaican street culture surrounding the ska and reggae musical movement that essentially meant “street-wise cool kid”, (usually stemmed in high fashion). Used as a greeting, a description, or a curse it reflects the strong pride we feel in our culture and we encourage you to discover the coolness of RUDE BWOY  SPIRITS – THE SPIRIT OF THE CARIBBEAN!

The Spirit of Jamaica

The History of our Spirits

< class="qodef-m-title" > Traditions from Jamaica

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1971

First Production

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1985

White Wine

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1990

Red Wine

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1997

Rosé Wine

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2008

Vintage Wine

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1919

Last Production

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